Meet Apoorvaa Aagarwal who turned down her family business to create her own startup

She was handed a family business on a platter but chose to create something of her own from scratch while raising a new born. THMC spoke to Apoorvaa Aagarwal, the Founder of Let’s Be Eloquent on what defines happiness for today’s women.

“I am a Lawyer by profession. I completed my degree in Law from Symbiosis, Noida and got a job at a very reputed law firm. While I was practising law, I started dating my now husband and soon thereafter got married. After our wedding, I had to shift to Bareilly.

Thankfully, my in-laws were into the education business so I started taking care of the whole management of the school but I kind of felt like that was not something of my own, something that I did not earn by myself. It was something just given to me served on a platter.

Whenever I would go back to Delhi and meet my friends, they were doing great as lawyers and I felt that I was stagnating.  That’s when I thought that I should start something of my own. I had this habit of correcting people’s pronunciation so I decided to make a business out of it.

I started teaching pronunciation and hence started my page ‘Let’s be Eloquent’ in 2018. I got a lot of love and support from my friends. They really appreciated the kind of content I was making and when the lockdown happened, I expanded my scope of work and started getting a lot of opportunities.

My page is something that I have made and worked on from scratch. I am a team of 1 person only. I do it on my own and I am very proud of it. In the tear 2020, during the covid era, my daughter was born. She is a year and a half old. Every day, I try my best to be a good content creator and a great mom.

However, I do miss my “me” time. And you know, the worst part of being a content creator is, you never get a day off from work. Even on Sundays. My Sundays are more work aggressive as compared to the weekdays. As on Sunday, I plan content for the coming week and I generally shoot a lot of content too. My work keeps me happy.

I love my work so much that when my daughter was born, when women and expected to rest and heal, I had planned content for those 40 days.

I have worked and shot content at 2 at night after my daughter sleeps, because that’s the only time there is complete silence. My work is like my other child and I have a very supportive family so we have kind of created a balance and this balance is only created bcz I am very passionate towards my work and I know if I don’t work, I will not be able to spend a happy time with my daughter because I will always have this one thing on my mind that what if I was working.

One advice I would like to give to working moms is that you have got to fight for your passion. I see and I talk to a lot of mothers who say they can’t work because they either don’t have time or their in laws are not supportive.

The point is, that you really have to fight for your passion because otherwise you will not be able to do justice to the other roles in your life. So, all the mothers out there, it is absolutely possible and I understand you need the support of your family members, of your husband, and of all the people you are living with but you have to demand that support.

If you are really good at something then don’t waste your time, start working on it because there is no right time to start.

And to the children whose moms are working, when you are at an age when you understand what is going on in your mothers’ life, try to be as supportive as you can.

My mother is a divorcee and has been in the teaching profession for the last 25 years, she used to leave at 6 in the morning and come back at 4 and then be very exhausted. But I knew she was struggling to make a better life for us. I was always very supportive for her. So that she is relieved and does not have that guilt in her mind that my kid is suffering.

It is extremely important for kids of today’s time to understand that having a working mother is normal. They should be very used to seeing a working mother and they should understand that her work is as important as their fathers’ work. Just be supportive of what your mother is doing because that would make her feel happy.”

           – Apoorvaa Aagarwal, Founder (Let’s be Eloquent)

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