Emerging Ethnic Wear Brands that you must check out this festive season

The best time of the year?

It is that time of the year again when we want to be festive, get all dressed up, and just have some fun. And what better way to do it than in some amazing ethnic wear?

The best thing about the festive season is the clothes. Ethnic wear is not just for festivals anymore but is now considered a fashion staple. The range of outfits you can choose from, the colors, styles, and the overall feel is something that everyone should experience.

 Ethnic wear has been a part of Indian culture for centuries, and it’s not going anywhere. The rich culture of India can be seen through the clothes worn on a daily basis as well as during festivities.

The holiday season is the season of festivities, celebrations, and cheer. And what better way to celebrate it than with a list of present ideas for your loved ones. So if you’re looking for something new to experiment with this festive season, then this list has all that you need.

The festive season brings with it a flurry of shopping opportunities. With the variety of new fashion trends coming out every day, it can be difficult to know where to spend your hard-earned money on clothing and accessories. 

We at The Happy Mom’s Cafe compiled a list of some emerging ethnic wear brands that you can buy during this festive season.

Dimple Design Studio


Dimple Design Studio is a homegrown ethnic wear label designed especially for women of all age groups. It is based out of Jaipur, The Pink City. These Jaipur-based brother-sister designers launched the brand initially in 2016 that was known as “Pearl by Dimple”. The brand’s sole inspiration was its love for designing and the remarkable culture of Rajasthan.

In 2018, the brand was recreated as a retail outlet, by the name of “Dimple Design Studio” which lasted for three years. And with the changing times, in 2020, the authentic and much-loved brand started E-Retailing for delivering exclusive products all over the world.



InduBindu is a brand for women, showcasing authentic Indian textiles procured directly from artisans from the land of lakes, palaces, deserts – India. A wide range of collection is handpicked from the oldest reputed artisans, some National Award winners specializing in the ageless art from generation to generation.

We aim to bring vibrant colors of India to the world in the form of fabrics- hand-stamped and designed in a way to give an old world technique a new age look. Each product of ours, has its own identity and unique design, which is always a charm of any hand made product. Also, products are naturally dyed, in natural surroundings using things like vegetables, grasses, soil, lake water etc. The end product thus created in the process is an authentic, natural, affordable, contemporary yet unique piece of woman clothing.

Myra By Anju Narain


Anju pays tribute to her roots with elegant and stylish outfits soaked in the rich culture and tradition of Lucknow. Born in Mysore, Anju has been exposed to diverse ethnic culture since an early age; an influence which is reflected in her design sensibilities. Her brand, MYRA by Anju Narain, specialises in incorporating the cultural art of Chikankari, Zardozi, Mukaish and others into traditional and modern silhouettes.

Under her guidance, MYRA by Anju Narain has exhibited in coveted shows like Vogue Wedding Show and Lakme Fashion Week with the best designers in India. Her apparel can be found in India’s leading multi designer stores like Aza, Ogaan, and Anantam.



POMCHA is a clothing label designed and created by Archana Choudhary, under Pomcha Jaipur Company. Pomcha Jaipur is registered under (MSME). Our designs are inspired by the colors, prints and heritage of Rajasthan.we harmonize traditional silhouettes seamlessly with contemporary luxury. Pomcha jaipur brought to you the beautiful designs made with innovative use of traditional crafts, distinctive use of colors, quality fabrics, and intricate embroideries. our mission is to provide you the latest in fashion and to make you feel exclusive, divine, and most important be yourself.

Karaj (कारज)


Based in the heart of crafts & cultural richness, Karaj Jaipur is a tryst of modern & traditional craftsmanship. As a brand, we draw inspiration from our rich heritage, the philosophies of culture and the roots of our history.

Karaj Jaipur is a combination of love for contemporary , minimal silhouettes & aesthetic craft.

A lot of the inspiration for the brand comes from the local arts of Jaipur and Rajasthan as a whole, whether it’s Block printing, Chikankari or Gota.

Sojourn with us to Discover our handcrafted goodness from the cultural roots.

If you want to make a statement this festive season, then it has to be with one of these amazing brands that are all over Instagram.

This festive season, take your wardrobe to the next level with these emerging ethnic wear brands.

Desi fashion is on an all-time high and it’s not just restricted to the streets anymore. 

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